Food Trucks Have Staying Power, Says Technomic
- Published in Features
Most consumers who have enjoyed dining from a food truck say they’re not a passing fad. But many non-users are still hesitant to try one out.
A new study by Chicago-based trend-tracker Technomic reveals good news for mobile food vehicles, as 91% of consumers polled who are familiar with food trucks say they view the trend as having staying power and not a passing fad. Only 7% of consumers who use mobile food vehicles (MFV) say they expect their frequency of visits to food trucks to decrease over the next year.
For actual change to occur through President Obama’s policy solution to global competition and the domestic education problem, political agendas need to focus not merely on the matriculation point of students into postsecondary education, but on the path from Kindergarten through college.
Big shifts in U.S. foodways emerging at this year’s conference included “clean” menu descriptions, Korean influences, strategic use of salt and black pepper and “invisibly healthy” indulgence.