“There are many claims made about how new technologies compare to traditional meat production, though context is often lacking in news coverage,” said Meat Institute Vice President of Public Affairs Eric Mittenthal. “The Media MythCrusher aims to provide the facts about traditional meat production and how it relates to new technologies.”
The Media MythCrusher includes more detail on the USDA definition of meat as debate continues about how new cultured and plant-based products should be regulated. It also highlights the science on the environmental impact of meat production, one of the most common inaccurate claims seen in news coverage. Recent research suggests that eliminating animal agriculture in the U.S. reduce greenhouse gas emissions by only 2.6 percent and increase deficiencies in essential nutrients.
The Media MythCrusher is the sixth in the series, which also features documents addressing myths about the environmental impact of meat, antibiotics, meat curing and sodium nitrite and the International Agency for Research on Cancer review of red and processed meat. It complements the Meat MythCrusher video series, featuring 54 videos produced by the Meat Institute and American Meat Science Association (AMSA). The videos include interviews with meat scientists and other prominent experts on the most common myths surrounding meat and poultry production and processing.
For more, visit www.meatinstitute.org and www.meatmythcrushers.com.