Unlike its domestic and imported-beer counterparts, craft beer has been able to defy overall beer market trends and continue expansion during the economic downturn and subsequent slow recovery. Who’s drinking the most craft beer? Older Millennials.

While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory. Indeed, latest research by Mintel on the craft-beer market in the United States shows that sales of craft beer nearly doubled between 2007 and 2012—increasing from $5.7 billion in 2007 to $12 billion in 2012.

Moreover, the trend toward craft-beer options is set to enjoy robust growth through 2017, with Mintel forecasting the segment to grow to $18 billion by 2017—a result that will see the segment tripling in the decade between 2007 and 2017.

“While the craft and craft-style beer category remains a small segment of the $78 billion U.S. beer industry, the category has been able to stabilize the overall beer industry, which has experienced volume declines in the domestic and imported-beer categories since 2008,” says Jennifer Zegler, beverage analyst at Mintel.

John Dewey taught us that we do not learn from experience, but from reflectingon our experience. While recently this column has focused on the strategic uses of social media in teaching, this month it revisits the traditional tried and true.

By Dr. Fred Mayo, CHE, CHT

Over the past several months, we have been talking about social media, ways to use it in teaching, and advice for our students. This month, we will return to a focus on teaching practices and discuss ways of using notes, journals and reflective papers instead of blogs, the contemporary form of diaries and journals.

Context
For the past year or so, I have required students to participate in a blog on customer service as part of their assignments in the course, Customer Relationship Management. When I asked them recently if they thought the assignment was valuable to them and worth continuing, they indicated that other assignments were more important and useful. They also said they monitor so many professional blogs that this one does not add much to their education. They suggested having students take notes or keep a journal of incidents of customer service, instead. Therefore, I will try that assignment this spring and add the requirement to reflect on what they observed.

Chef Weiner offers a solid primer to print out and provide to students, ensuring they’ll understand a recipe fully and be on the look-out for pitfalls before they begin to gather their mise en place.

By Adam Weiner, CFSE

Last month I stressed the importance of not limiting your students to simply learning how to follow recipes or how to cook by technique only. Students need to learn both skill sets. As I mentioned last month, it is important to follow recipes in a commercial kitchen to ensure that no matter when a customer orders something, it will always taste the same, be the same size, and the food costs for each plate will be the same.

The following is what students need to learn about reading and writing recipes. Feel free to copy it and give it to your students. However, you might want to remove the “Note for Instructors” below if you want to use that little trick on your students.

New resources, recipes and menu ideas are available online for students’ use, to teach them to understand how to help consumers make informed food choices—not only during National Nutrition Month in March, but all year long.

Courtesy of the Soyfoods Council

Soyfoods have played an important role in Asian cuisines for centuries. In recent years they have become popular in Western countries because of their nutrition and health properties.

Soyfoods are excellent sources of high-quality protein and provide a healthy mix of polyunsaturated fat. In addition, independent of their nutrient content, there is very intriguing evidence indicating soyfoods reduce risk of several chronic diseases including coronary heart disease, osteoporosis and certain forms of cancer. All individuals are well advised to eat a couple of servings of soyfoods every day.

The International Culinary Schools at The Art Institutes announces a call for entries in two competitions: The Art Institutes Best Teen Chef Competition for high-school seniors and The Art Institutes Culinary Scholarship Competition for high-school graduates.

Entrants must submit an entry/release form, a favorite recipe and an essay, as well as transcripts. The deadline for entry is Thursday, Jan. 24, 2013. To enter and view the competition rules, visit www.aicompetitions.com/culinary2013.

The Art Institutes Best Teen Chef Competition, now in its 14th year, is an opportunity for high-school seniors in the United States and Canada interested in pursuing a culinary career to experience the excitement and discipline of the industry. For the second year, the Culinary Scholarship Competition offers high-school graduates the opportunity to compete against their peers, as well.

Selected finalists will participate in a cook-off competition at each participating Art Institutes school on March 2, 2013, judged by professional chefs and culinary faculty. Entrants selected to participate in the cook-off competition receive recipes in advance and have an opportunity to take part in a pre-competition coaching session.

The first-place winner in the high-school-senior competition at each participating Art Institutes school will earn a $4,000 tuition scholarship. The second-place winner at each participating Art Institutes school will earn a $1,000 scholarship. The first-place winner in the high-school-graduate competition at each participating Art Institutes school will earn a $1,500 scholarship.

Eli Kaimeh, chef de cuisine at the world-renowned restaurant Per Se in New York City, returned to his alma mater to deliver the commencement address at The Culinary Institute of America (CIA) on Dec. 20, 2012. He spoke to graduates at the college's Hyde Park, N.Y., campus about the importance of respecting the food world and each other.

Kaimeh, 34, has been heading the kitchen at Per Se for almost three years and has been with the restaurant since its opening in 2004. Per Se earned the title of Best Restaurant in America and sixth best in the world from England’s Restaurant magazine in 2012. It was also honored last year by the Continental Restaurant Awards as the Best Restaurant in North America. Per Se holds the highest possible rating of three stars in the Michelin Guide and received a rare four-star review from The New York Times.

The New England Culinary Institute’s (NECI) Baking and Pastry Department chair, Chef Michael Rhoads, was awarded a silver medal the prestigious “Salon of Culinary Art” competition held at the Jacob Javits Convention Center in New York City in November 2012.

The “Salon of Culinary Art,” organized by the Société Culinaire Philanthropique, is presented each year during the International Hotel/Motel & Restaurant Show. The salon welcomes competitors from around the world who showcase their skills using traditional and modern techniques to present current trends in the culinary world.

“Chef Michael’s showing at this important culinary competition is a monumental win, for him and for NECI,” said Chef Jean-Louis Gerin, the school’s vice president of culinary operations and executive chef. “The competition couldn’t be harder, and Chef Michael’s silver-place trophy demonstrates his exceptional skill.”

The Société Culinaire Philanthropique is one of the oldest chefs associations in the United States. Founded in 1865, it regroups chefs, cooks, pastry chefs, bakers and butchers, including some of America's most famous chefs. This year marked the 144th Annual Salon of Culinary Art competition.

With the official opening of the Kendall College School of Culinary Arts’ Cuisine Solutions Sous-Vide Training Kitchen on Oct. 19, 2012, foodservice professionals throughout the United States and around the world can register for online theoretical courses on sous vide as well as workshops with certified sous-vide instructors.

An audio recording of a presentation on sous-vide cooking by Renee Zonka, RD, CEC, CHE, dean of Kendall’s School of Culinary Arts, is available by clicking here. Zonka spoke Aug. 1, 2012, to an enthusiastic audience on a leading trend in the foodservice and food-manufacturing industries with “Sous Vide: Why This ‘Rediscovered’ Cooking Method Might Be Right for You” at the 2012 R&D Applications Seminar in Rosemont, Ill.

Zonka’s presentation includes the history of sous vide, which traces to the late-18th century and was rediscovered by American and French engineers in the mid-1960s as an industrial food-preservation method. She further explains how cell walls of meats and vegetables are damaged by high-heat cooking, which can make foods mushy and dried out. By heating foods in an environment that approximates desired finished temperature, meats retain moisture and vegetables become firm/tender and remain intact. Because the sous-vide technique involves vacuum-sealing, seasonings and flavors penetrate foods effectively.

Zonka was invited to present at the R&D Applications Seminar because of Kendall College’s professional culinary-arts training programs and its partnership with Cuisine Solutions, Masters of Sous Vide since 1971. The partnership led to launch of the Cuisine Solutions Sous-Vide Training Kitchen and curriculum at Kendall College’s Riverworks campus. In addition to offering expert training and certification in the sous-vide process to seasoned culinary professionals through Cuisine Solutions’ education arm, the Culinary Research and Education Academy (CREA), the new kitchen and curriculum also benefit Kendall’s associate- and baccalaureate-degree culinary students.

The American Personal & Private Chef Association (APPCA) based in San Diego, Calif., recently announced official endorsement of the Escoffier Online International Culinary Academy, which launched last June by Hoffman Estates, Ill.-based Triumph Higher Education Group at www.escoffieronline.com.

Modeled after prestigious culinary institutes worldwide, Escoffier Online offers a comprehensive curriculum of cooking techniques and fundamentals via an online platform that combines learning essentials into one intuitive, easy-to-use interface.

“We are pleased to endorse the Escoffier Online International Culinary Academy,” says Candy Wallace, founder and executive director of the APPCA. “This contemporary method of culinary-arts instruction is an ideal avenue for learning—not only for those entering the culinary profession, but for home cooks, as well. For would-be cooks who aspire to formal culinary-arts training, but whose life demands don’t facilitate enrollment in a traditional brick-and-mortar program, Escoffier Online offers an eminently convenient and affordable option.”

Physical structure and location are no longer as important as the ability to promote a good food product through both traditional and innovative means. Beyond pop-up restaurants, touch-screen ordering and food trucks, what’s next on the horizon?

By Douglas D. Stuchel, MAT, CHE

The restaurant business has traditionally relied on word-of-mouth advertising as a method of marketing and driving repeat business. Usually, this exchange has resulted directly from conversations between friends/acquaintances who have recently dined at a particular facility.

We are, however, rapidly becoming a society that uses such mobile applications as Urbanspoon, Foodspotting and OpenTable to guide us to restaurants based on the opinions and recommendations of people we do not know and, most likely, will never meet.

It used to be said that if you had a bad meal at a restaurant you would tell approximately 10 friends about the experience. Today, a bad online review can reach hundreds of potential customers in real time, influencing their dining decision and immediately impacting a restaurant’s bottom line.