“How are you today?”, though arguably better than nothing, is so overused and insincere that it fails to distinguish the service culture of your retail foodservice outlets. To employ an effective interaction strategy (and increase sales), understand that customers respond on conscious and unconscious levels to every aspect of their engagement with your instructors and student employees.

By Renee Zonka, RD, CEC, CHE, MBA

Last month, I wrote about how an “interaction economy” is replacing the “experience economy” with which the United States has identified since 1999 upon the publication of The Experience Economy: Work Is Theatre & Every Business a Stage by B. Joseph Pine, II, and James H. Gilmore. As I stated, everyone can identify with the basic premise of an experience economy, in which companies state an “experience” when they engage customers in a memorable way.

In the candy and chips aisles, Sriracha is undoubtedly the pepper of the year, as evidenced at the Sweets & Snacks Expo in May. And “free from” claims reign supreme in this industry. A foremost food-trends expert surveys the landscape of cross-over flavor demands between the snack shop and restaurant.

By Sharon Olson, courtesy of Olson Communications

It might seem simply a sweet indulgence to attend the annual Sweets & Snacks Expo in Chicago, but there is a refreshing perspective and much to be learned from a show that is centered on candy and snacks. The energy at the 2014 Sweets & Snacks Expo, May 20-22, was a remarkable contrast to the National Restaurant Association Show on the other side of McCormick Place.

Here, business professionals are scurrying around the show with bags of samples and the sparkle of excitement in their eyes at almost every booth. A curated display of couture style made completely of candy wrappers tells the visitor that this show is a world all its own.

This report explores some of the parallel perspectives on the trends seen at the candy show that have relevance to the food business and not just the sweet side of foodservice.

Since graduating in May, alums have already earned esteemed jobs, including at the “world’s best restaurant,” located in Denmark, and the world’s largest privately owned flavor and fragrance developer in Switzerland.

Ushering in a new era of advanced techniques and innovation for chefs, the first group of students to graduate with bachelor’s degrees in culinary science from The Culinary Institute of America (CIA) received their diplomas in May. The students entered the program in February 2013 after earning their associate degrees in culinary artsor baking and pastry artsat the college.

“The culinary science majoroffers a unique perspective into the world of food,” says new graduate Kristin McGinn from Hackettstown, N.J.,who accepted an internship with McCormick & Company. “The program uses a dual teaching style with both a scientist and chef in each class. Because of this, we learned the in-depth science behind food while getting lessons on how to create and balance flavors at the same time.”

While beginning a professional journal can be rewarding on several levels, maintaining a journal requires commitment. Here, Dr. Mayo offers tips and ideas for making the process of recording more valuable over time, as well as less taxing.

By Dr. Fred Mayo, CHE, CHT

Last month, we reviewed some of the reasons for keeping a professional journal—for us as administrators or faculty members and for students who are learning to become professionals in our field. This month, we will discuss the challenges of maintaining the journal and making it alive and useful.

Starting a journal can be an exciting venture. Finding a new notebook or appropriate bound journal to record items in, delighting in the prospect of recording all kinds of good things, and imagining how much fun the activity will be all contribute to the prospect of an exciting adventure. However, remembering to keep adding items to the journal and sticking with that practice can be challenging. The following sections offer helpful ideas about maintaining a professional journal that is useful to you.

Chef Weiner lists his first 50 articles written for CAFÉ’s “The Gold Medal Classroom,” for the benefit of readers.

By Adam Weiner, CFSE

This article is dedicated to Ms. Terry Jones of Gallup high School in New Mexico. At the June 2014 CAFÉ Leadership Conference in Salt Lake City, she sat down next to me and said, “Adam, I print out each of your articles and keep them in a notebook on my desk. I made an index, and before I teach a new subject I re-read the appropriate article.”

Could anything be more musical to my ears?

Toward the end of 2008 I was contacted by Brent Frei and Mary Petersen asking if I would be interested in writing the regular editorial department, “50-Minute Classroom,” for CAFÉ’s “The Gold Medal Classroom.” I told them that I would do it temporarily for a few months until they found a permanent columnist.

Crossword and word-search puzzles can be fun, effective tools for familiarizing students with important terms.

By Adam Weiner, JobTrain and the Sequoia Adult School

We all get in a rut. Line cooks start turning out dish after dish, caring less for the quality because they have done it over and over again. Customers go to the same places and order the same thing, not because they are afraid to try something new; they are just stuck on their tracks like a street car. Teachers have the same problem, and when we do, the students turn on their I-pods and tune us out.

I am always looking for new ways to teach the same old thing. New tricks to pull out of a hat. One of the things that I have found is the very effective use of puzzles in teaching.

Occasionally, I start a class with a word- search puzzle with all of the terms I am
going to cover in the class. I end the class with a “test” of a crossword puzzle using the same terms. It is, I have found, incredibly effective. The best part is that there are many places on the Internet where you can create puzzles for free.

One thing that separates professional cooks from their moms is how they present food. Here are five things students should remember when plating

By Adam Weiner, JobTrain and the Sequoia Adult School

Students new to cooking go through three stages of trauma. First, they worry about making enough food; second, they agonize on how the food tastes; and finally, they stress about how the food looks. Much of the presentation pain comes from most of the new generation of cooks experiencing “presentation” as bags of fast food in a car seat and “plating” by ordering at the mall’s food court.

I have found the best way to minimize the pain of the third stage is to tell students not to prepare anything until they have in their minds (or better yet, a drawing on paper) how the final plate will look.

Students think this is strange. They feel that if they start cooking, the plating and presentation will fall into place. I explain that if I asked them to build a car, they wouldn’t just pick up some screws, tires, sheet metal and glass and start hammering. They would first have a picture of the finished car. To build a car or a plate of food takes a picture and a plan.

In curriculum development, although enrollment-management departments like to promote courses that concentrate on attractive ancillary skill sets, insufficient dedication to teaching strong foundational abilities will negatively impact student employability and success.

By Paul Sorgule, MS, AAC

Marketers have long understood that promoting what excites people is the best way to sell a product. The classic mantra has been: “The sizzle sells the steak.” This can be problematic when the steak is sacrificed for the sizzle in an effort to increase sales. Eventually, the customer will become dissatisfied with the results.

Colleges have adopted this classic marketing strategy over the past few decades with significant investments in physical plant and amenities that are far removed from the primary mission of delivering a valuable education. This has, in some cases, even crept into curriculum development.

A collegiate culinary-arts program in South Florida earns top honors for exemplary practices in—and innovative teaching of—ecological sustainability.

The Center for the Advancement of Foodservice Education (CAFÉ) and Chicago-based Kendall College presented the 2014 CAFÉ/Kendall College Green Award to Miami Culinary Institute (MCI) in Miami, Fla., on June 20 at CAFÉ’s 10th-anniversary national Leadership Conference for foodservice educators, held in metro Salt Lake City.

Karin J. Davis, a chef-instructor and registered sanitarian at Kendall College’s School of Culinary Arts, presented the award, which was accepted by Chef Ana C. Plana, BA, ME, an adjunct culinary instructor at MCI, at CAFÉ’s general-session breakfast at Salt Lake Community College’s Miller Campus in Sandy, Utah.

The Culinary Institute of America introduces an online learning experience focusing on the “blendability” of mushrooms at ciaprochef.com.

The Culinary Institute of America introduces a free online learning course, “Maximize Meals with Mushrooms!” available at http://www.ciaprochef.com/mushrooms/index.html?source=HomeBanner&segment=Mushrooms. Inspired by the meaty nature of mushrooms, the course highlights the creative potential of mushrooms blended with meat—an idea that boosts flavor, enhances nutrition and saves money.

“Maximize Meals with Mushrooms!”explores this concept of “blendability” in recipes drawn from global kitchens, from Mexico to Italy to China. The e-learning course includes chef-tested recipes, all downloadable and demonstrated in streaming video by CIA chef-instructor Bill Briwa, CEC.