Survey Reveals Popularity of Ethnic Salads
Saturday, 31 March 2012 20:37
Mediterranean salads top the list when casual diners seek change.
A Mediterranean-style salad holds the most appeal as a new flavor for diners at casual-dining restaurants, according to a Culinary Visions™ Panel study conducted by Chicago-based Olson Communications.
“When restaurants want to add new salads they should look to the Mediterranean for inspiration,” said Sharon Olson, president of Olson Communications. “We discovered a full 60% of customers are highly likely to choose that type of salad when they have ethnic salad choices that also include Latin and Asian.”
“Artisan” on the menu used to entice diners. Not so much today. And “local” trumps “organic.” Meanwhile, overall restaurant spending is expected to grow.
If any restaurant understands olive oil, it’s one named Extra Virgin. Here, the executive chef of the Arlington, Va., eatery extols the virtues of olive oil beyond the flavor it imparts to dishes.
Current and emerging trends as revealed at the 20th-annual Catersource Conference & Tradeshow in Las Vegas last month.