Although they represent nearly a quarter of all restaurant visits among Americans, Millennials’ visits and dollars spent are down considerably from several years ago. Why? Chiefly, they find it’s cheaper and healthier (and enjoyable) to cook at home. So, what can operators do to earn greater patronage from this highly desired demographic?

Millennials are the chosen generation for many marketers because of their sheer number and perceived buying power, but they are not a homogenous group. Depending on their age and lifestyles, they use restaurants differently, according to a recently released report by The NPD Group, a leading global information company.

For U.S. restaurants and foodservice outlets, Millennials as a group currently represent about 14.5 billion visits and $96 billion in spending, which is 23% of total restaurant spend. But the group has cut back in both visits and spending, finds the NPD report.

Many students are not used to conducing structured observations and might not know what to look for and how often to record behaviors. The more explicit you are about how they should conduct the observation, the more likely it will be an effective learning experience.

By Dr. Fred Mayo, CHE, CHT

Last month, we discussed the art of using interviews as an out-of-class activity, and this month we will examine using structured observations as an outside-the-classroom activity, as well.

Good chef-instructors provide carefully developed demonstrations of everything from culinary fundamentals to complex technical skills. While these in-class activities are valuable—even essential—to a good culinary education, there are a range of ways to learn from observation.

Reasons for Using Observations
Encouraging students to learn from watching demonstrations and observing professionals has been part of the hospitality industry for decades, if not centuries. In the culinary arts, students learn a great deal from observing chefs in action and noticing the way in which they practice their particular skills. There is also magic in demonstrations set up on the spot to teach something that students clearly have not learned and need to review. However, demonstrations outside of class have value, too.

On a recent trip to Hawaii, Chef Weiner had an epiphany: Teaching our students how to cook isn’t good enough. To better prepare them for the real world, we also need to introduce students to the different formats of serving. Here are 10 effective ideas that fit nicely within a shorter class timeframe.

By Adam Weiner, CFSE

One of the beauties of being active with CAFÉ is that you get to meet fellow culinary instructors, culinarians, students and chefs from around the country. I joke around that every time I return from the Leadership Conference I have to buy a larger business-card holder.

(Speaking of the Leadership Conference in June, I will be giving a presentation entitled “Teaching the Basic Cooking Principles in 50 Minutes.” It is designed specifically for high-school teachers. I hope you can attend, because I would love to have participation from a broad range of instructors.)

There is another way that being active in CAFÉ expands your network: You use CAFÉ to find others in the field in places where you will be travelling. Several months ago I mentioned to Mary Petersen, the president of CAFÉ, that my wife and I were going to Kauai. She introduced us via e-mail to Martina Hilldorfer, culinary-program coordinator and chef at the Culinary Institute of the Pacific at the Kauai Community College.

As their career paths become clear, students will inevitably emulate what they’ve experienced in our classrooms and kitchens. Thus, our responsibility is great. Which attitudes, aptitudes and beliefs do we want graduates to portray throughout their careers as a result of our actions?

By Paul Sorgule, MS, AAC

As many schools head into the final stretch of an academic year, I thought that it might be an opportune time to reflect on the responsibility we share as a catalyst for positive change in the food industry.

Each student who walks across that commencement stage in 2015 and beyond could be a person who helps to make our industry that much better; a person who may very well define what it means to be a successful restaurateur, chef, research chef, pastry chef, teacher, author or advocate for food integrity in America.

As educators we have an obligation and a wonderful opportunity to set the stage for this to take place. Students will inevitably emulate what they experience in classrooms and kitchens as their career paths become clear. You can, and do, make a difference every day and should never lose sight of the power and responsibility that coexist.

Here’s a valuable education-resources fact sheet to help educators effectively teach seafood sustainability.

Courtesy of the Monterey Bay Aquarium Foundation

Education is the key to the future development and management of sustainable fisheries and aquaculture. Available below as a .pdf file for download, educators will find descriptions of helpful web sites linking them to an array of educational materials so they can develop an appropriate curriculum for their classes.

Begin by visiting Monterey Bay Aquarium’s SeafoodWatch website at www.seafoodwatch.org. This site provides downloadable pocket guides as well as important information on seafood species, fishery and aquaculture issues and much more.

Top chefs know that exceptional produce is where flavor begins. More produce choices equates to more chances to shine. That’s why citrus is something to celebrate.

Courtesy of The Culinary Institute of America

The citrus world has several notable newcomers—specialty varieties that used to be rare are now poised for takeoff. Growers have expanded plantings of citrus that once seemed exotic, like Meyer lemons, Cara Cara oranges and Moro oranges. And they’re devoting more acreage to the truly unusual, like Zebra™ (pink variegated) lemons and pummelos.

These up-and-coming citrus are clearly fruits with a future, and chefs who embrace them have a competitive edge. A cocktail garnished with a Zebra lemon slice makes a cutting-edge impression; a mundane roast chicken makes a fashion statement with grilled Cara Cara oranges (pictured).

To further their understanding of the needs and expectations of chefs in the foodservice industry and expand their culinary knowledge and skills, the Emmi Roth Foodservice sales team participated in a culinary training program at Johnson & Wales University in Charlotte, N.C., January 19-23.

“Our team strives to understand our customers’ day-to-day challenges and opportunities both in the kitchen and on the menu,” said Linda Duwve, vice president of sales and marketing at Monroe, Wis.-based Emmi Roth USA. “Hands-on training programs like these allow our team to deliver better products, information and service to the foodservice industry.”

In preparation for the four-day training, each team member completed an accredited food-handling safety training course and earned his or her Food Safety Manager certification through the National Registry of Food Service Professionals. While onsite at the university, the team attended lab courses with students, participated in one-on-one food-safety and culinary-skills sessions with chef-instructors Donald Brizes and Robert Brenner, and executed in-kitchen assignments. The rigorous educational program was customized by JWU specifically for the Emmi Roth Foodservice team.

The Culinary Institute of America is naming the high-volume-production teaching kitchen in its new Student Commons at the Hyde Park, N.Y., campus after Jones Dairy Farm in recognition of the company’s ongoing support of the college.

The Jones Dairy Farm Line and Kitchen will be a centerpiece of the dining area of the Student Commons building and home to CIA classes in high-volume breakfast, lunch and dinner cooking. The facility, currently under construction, is part of a major expansion and renovation of the CIA’s Student Recreation Center, and is scheduled to begin serving CIA students in the summer of 2015. The existing high-volume-production kitchen, in the college’s Roth Hall, was dedicated to Jones Dairy Farm in 2006.

“The CIA is deeply grateful to once again partner with Jones Dairy Farm in our drive to provide the world’s best culinary education,” said CIA President Tim Ryan, CMC. “Our organizations have a 20-year relationship, through which we are advancing our goals of excellence, entrepreneurship and innovation for our students.”

Jones Dairy Farm is a 125-year-old family-owned and operated business and leader in all-natural breakfast sausage for the foodservice and retail industries. The company is based in Fort Atkinson, Wis.

Joe Perdue, CCM, CHE, the club industry’s leading hospitality educator, died in Atlanta on Jan. 19, 2015, after a long illness. He was 64.

Since 1986, Perdue had served as academic advisor for the Alexandria, Va.-based Club Managers Association of America (CMAA). Responsible for the initial development of CMAA’s Business Management Institute (BMI), Perdue coordinated more than 300 weeklong BMI programs for more than 10,000 managers. The Business Management Institute is a flourishing professional-development program that has become the most well-respected education initiative of the hospitality industry. Beyond the United States, Perdue developed professional education programs in China, South Africa, Europe and Canada.  

In addition to serving as academic advisor, Perdue held the positions of director of education and vice president for CMAA, where he was responsible for all professional-development and certification programs. He continued to have responsibility for overseeing CMAA’s BMI program and certification exam, study materials and certification review course.

The new International Council on Hotel, Restaurant, and Institutional Education Penn State Research Report, entitled “University Lodging Demand: An Analysis of its Stability and Guidance for Estimating its Growth Potential at the Market Level,” reveals the demand for college and university lodging is more stable than the typical lodging demand, and that markets dominated by a college are more stable in terms of not only occupancy rates, but also average room rates.

“At many recent hotel-investment conferences and in recent issues of hotel-trade magazines, hotel developers have proposed that a hot prospective location for hotel development is near colleges and universities,” said School of Hospitality Management director John O’Neill, who conducted the study. “The primary reason often cited for this optimism is the relative stability of lodging demand generated by colleges. However, until now, this proposition has never been empirically tested, and no empirical research has shown hotel developers what variables about colleges they should study to determine the feasibility of hotel development in any given college marketplace.”