Real information power comes when operators begin to consolidate and review all their data, to reveal the complete picture they need to make better business decisions.

By Dave Bennett

Culinary educators know their students seek out the foodservice industry for many reasons: They simply love to cook, they excel in the high-energy foodservice environment and they see long-term career potential and an opportunity to make a name for themselves.

Few, if any, culinary students will profess they are in it for the statistics.

Minding the numbers goes beyond containing food or labor costs. Effectively leveraging restaurant information can be the key to profit and financial success. It can be the difference between driving defensively, stuck forever in the right lane, versus pulling away from gridlock to lead the competition.

There are three main reasons that operators should mind (and mine) their business data. This article will address two of those reasons; the third reason will be covered in the second article in this series.

#1: Information is power
Harnessing a restaurant business’ information can, and should, ultimately increase earnings. Information is power, power that can be converted into dollar signs. The trick is to learn how to put that information to its best use. 

Versatile Idaho^® Potatoes provide the canvas as culinarians get creative.

For a dish of humble Canadian origin, poutine—a savory amalgam of crispy French fries gilded with cheese curds, beef gravy and an optional egg—has quickly established a substantial presence on American menus.

A distinctive variation on loaded fries and an American quick-service favorite, poutines of all stripes are popping up in fast-food and casual-dining operations across the country, much to the delight and enjoyment of customers who enjoy their fries with a side of creativity.

Whether served as an appetizer or entrée, poutine is a popular dish that starts with a menu basic—crisp Idaho^® potato French fries—and can absorb other standard menu ingredients with aplomb and style. For example, surplus short-rib orders make a rich, meaty gravy. Cheeses salvaged from salad and appetizer orders melt atop sizzling fries to offer an intriguing new flavor profile.

Finally, we’ve talked fries, but why stop there? Idaho hash browns, tots and country potatoes also provide an excellent foundation for a signature poutine.

For 17 years, Worlds of Flavor in Napa Valley has been considered by the industry to be America’s most influential professional forum on world cuisines, food cultures and flavor trends. This year’s event didn’t disappoint.

The trend to Asian tastes and techniques has been growing exponentially in the United States for years. It never came together with such enthusiasm and promise as it did at the 17^th Worlds of Flavor® International Conference and Festival, held in April on the Greystone campus of The Culinary Institute of America in Napa Valley in front of an audience of more than 700 culinary, foodservice and hospitality professionals.

“The vastly varied cuisines of Asia are deeply rooted in traditions that have evolved over millennia,” said Greg Drescher, vice president of strategic initiatives and industry leadership at the CIA. “Today, American chefs are embracing and experimenting with what once was considered exotic. These foods and flavors are poised to continue their ascendance and become ever-bigger players in our national dining scene, whether it is in small independent restaurants, high-volume operations, food trucks or university cafés.”

According to Mintel research, more than half of U.S. consumers think organic labeling is simply an excuse to charge more, and more than a third regard “organic” as a marketing term with no real value or definition.

Organics would seem tailor-made for shoppers seeking foods and beverages that are healthier for them, their families and the planet, but new research from Mintel reveals that Americans appear confused about the benefits of organics, with many perceiving the organic label as nothing more than an excuse to sell products at a premium.

Overall, the biggest selling point for organics is the perception that the products are healthier (72%)—much more so than any environmental or ethical reason. In fact, only 29% of consumers recognize that organic products are highly regulated, and 51% agree that labeling something as organic is an excuse to charge more. While sales of organic products are on the rise, actual consumer penetration has plateaued.

Organics Are Healthy, Right?
Overall, 72% of U.S. consumers purchase organic food and/or beverages for health or nutrition reasons, while slightly fewer (69%) factor environmental or ethical reasons in their purchase decision.

When looking specifically at female shoppers, this consumer group appears to choose products that avoid certain characteristics: 43% purchase them because they do not contain unnecessary ingredients or chemicals, and the same percentage do so to avoid food made with pesticides.

Serving a term of 18 months, Carroll is joined by John Sloane of Macau as vice president of the global organization serving 10 million chefs from more than 105 nations.

Charles Carroll, CEC, AAC, executive chef of River Oaks Country Club, Houston, was recently named president of the World Association of Chefs Societies, or Worldchefs.

Worldchefs, founded October 1928 at the Sorbonne in Paris, is a global network of chef associations dedicated to maintaining and improving the standards of global cuisine. An elected executive committee and a board of continental directors that oversee the regions of Asia, Europe, Africa, Pacific and the Americas govern the organization.

“Worldchefs spans over 105 countries and 10 million chefs, and I am proud to be a part of this great team,” said Carroll. “The board is focused and excited about the next 18 months and we are dedicated to all our members around the globe.  I encourage everyone to visit www.Worldchefs.org to learn more about what we are doing and our next congress in Athens, Greece, September 2016.”