“How are you today?”, though arguably better than nothing, is so overused and insincere that it fails to distinguish the service culture of your retail foodservice outlets. To employ an effective interaction strategy (and increase sales), understand that customers respond on conscious and unconscious levels to every aspect of their engagement with your instructors and student employees.

By Renee Zonka, RD, CEC, CHE, MBA

Last month, I wrote about how an “interaction economy” is replacing the “experience economy” with which the United States has identified since 1999 upon the publication of The Experience Economy: Work Is Theatre & Every Business a Stage by B. Joseph Pine, II, and James H. Gilmore. As I stated, everyone can identify with the basic premise of an experience economy, in which companies state an “experience” when they engage customers in a memorable way.

In the candy and chips aisles, Sriracha is undoubtedly the pepper of the year, as evidenced at the Sweets & Snacks Expo in May. And “free from” claims reign supreme in this industry. A foremost food-trends expert surveys the landscape of cross-over flavor demands between the snack shop and restaurant.

By Sharon Olson, courtesy of Olson Communications

It might seem simply a sweet indulgence to attend the annual Sweets & Snacks Expo in Chicago, but there is a refreshing perspective and much to be learned from a show that is centered on candy and snacks. The energy at the 2014 Sweets & Snacks Expo, May 20-22, was a remarkable contrast to the National Restaurant Association Show on the other side of McCormick Place.

Here, business professionals are scurrying around the show with bags of samples and the sparkle of excitement in their eyes at almost every booth. A curated display of couture style made completely of candy wrappers tells the visitor that this show is a world all its own.

This report explores some of the parallel perspectives on the trends seen at the candy show that have relevance to the food business and not just the sweet side of foodservice.

Since graduating in May, alums have already earned esteemed jobs, including at the “world’s best restaurant,” located in Denmark, and the world’s largest privately owned flavor and fragrance developer in Switzerland.

Ushering in a new era of advanced techniques and innovation for chefs, the first group of students to graduate with bachelor’s degrees in culinary science from The Culinary Institute of America (CIA) received their diplomas in May. The students entered the program in February 2013 after earning their associate degrees in culinary artsor baking and pastry artsat the college.

“The culinary science majoroffers a unique perspective into the world of food,” says new graduate Kristin McGinn from Hackettstown, N.J.,who accepted an internship with McCormick & Company. “The program uses a dual teaching style with both a scientist and chef in each class. Because of this, we learned the in-depth science behind food while getting lessons on how to create and balance flavors at the same time.”

Nearly 700 chefs benefit from fourth certification to be approved by the independent NCCA.

The American Culinary Federation’s Certified Culinary Educator^® (CCE^®) credential recently received accreditation from the National Commission for Certifying Agencies (NCCA) under the Institute for Credentialing Excellence (ICE). This is the fourth professional culinary certification offered by the St. Augustine, Fla.-based ACF that has received independent accreditation.

Credentials are becoming recognized as a growing alternative path for full-time workers wanting to highlight specialized skills for career advancement and higher earnings, according to a report released by the U.S. Census Bureau in January, “Measuring Alternative Education Credentials: 2012.” Thirty-four million adults in the United States have a professional certification from an educational institution or organization.

“As research from the U.S. Census Bureau indicates, professional certification is important to full-time working professionals,” said Don Dickinson, CEC, CCA, AAC, chair, ACF Certification Commission. “With American Culinary Federation’s fourth credential receiving accreditation, we are pleased that our comprehensive certification program continues to grow in credibility and expand in recognition to help professional chefs reach their career goals.”

More than 12,800 chefs and foodservice professionals hold a professional certification from the American Culinary Federation, the largest professional membership organization for chefs in North America. Three other ACF certifications have received outside accreditation from ICE since 2011: Certified Executive Chef^® (CEC^®), Certified Sous Chef^® (CSC^®) and Certified Executive Pastry Chef^® (CEPC^®).

Americans are said to live and operate in an “experience” economy. But a new way of creating value via loyalty rather than premium price is beginning to emerge. What does this mean to our students and their future careers in foodservice? Part one of a two-part focus.

By Renee Zonka, RD, CEC, CHE, MBA

For decades through the 1990s, the U.S. economy was chiefly described as a “service” economy. An argument can be made that ours is still a service economy because more than 50% of the labor force in the United States is in the service sector as opposed to agriculture or manufacturing. How often have you called a company for service and spoken to someone with a foreign accent? Of course, I’m speaking of customer service. We’ve exported the delivery of so many services that many developing nations are considered service economies today.

Of course, a service economy can also refer to the relative importance of service in a product offering. Products today have a higher service component than in previous decades, and, virtually every product today has a service component to it. So there’s a strong case to be made that we’re still living and operating within a service economy.

The “Experience” Economy
But identifying our economy began to change in 1999 with the publication of a book by B. Joseph Pine, II, and James H. Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage. Everyone can identify with the basic premise of an experience economy, in which companies state an “experience” when they engage customers in a memorable way.

Here’s an example: Kendall College operates a white-tablecloth restaurant open to the public that doubles as a real-life classroom for culinary-arts students, called, simply, The Dining Room. Peggy Ryan, a culinary instructor and daytime executive chef of The Dining Room, once menued a lentil soup with peppered crème fraîche and fried celery leaves. The student server placed a bowl in front of the guest that contained only the crème fraîche with the fried celery leaves. So it wasn’t soup when it arrived at the table. It became soup in front of the guest’s eyes when the student poured it into the bowl. For the guest, the act was lagniappe—a little something extra, as they say in New Orleans—that heightened the dining experience.