Wine Drinking in the United States Enters a New Era
Tuesday, 30 April 2013 03:00
Napa Technology reports 2013 wine trends as wine experts weigh in from the field.
Napa Technology, developer of WineStation 3.0, conducted its third-annual survey* asking leading wine-industry professionals to share what they see happening in wine trends in restaurants, arenas, hotels, cruise ships and retail venues.
Informed predictions for 2013 include a continued effort to reach Millennials, greater emphasis on women wine drinkers and a general pronouncement that wines-by-the-glass programs should stretch beyond the “known” varietals and provide more choices.
Last year’s Napa Technology survey revealed that ordering wines by the glass was on the rise, driven by a more sophisticated and younger customer, but that the Baby Boomer generation were a mighty purchasing force not to be ignored.