Wine Drinking in the United States Enters a New Era
Tuesday, 30 April 2013 03:00
Napa Technology reports 2013 wine trends as wine experts weigh in from the field.
Napa Technology, developer of WineStation 3.0, conducted its third-annual survey* asking leading wine-industry professionals to share what they see happening in wine trends in restaurants, arenas, hotels, cruise ships and retail venues.
Informed predictions for 2013 include a continued effort to reach Millennials, greater emphasis on women wine drinkers and a general pronouncement that wines-by-the-glass programs should stretch beyond the “known” varietals and provide more choices.
Last year’s Napa Technology survey revealed that ordering wines by the glass was on the rise, driven by a more sophisticated and younger customer, but that the Baby Boomer generation were a mighty purchasing force not to be ignored.
Says Chef Weiner, who will speak to this topic at the CAFÉ Leadership Conference in Miami in June, there are many benefits of person-to-person interaction that can’t be replicated by social networking.