Blueberries Gain Traction on Top Chain Menus
Technomic research reveals significant increased blueberry use across categories, suggests Gen-Y marketing opportunities.
As consumer interest in healthy dining options continues to rise, so does the presence of fruit on U.S. menus, and new research from trend-tracker Technomic shows blueberries—a fruit renowned for its nutritional profile—gaining major traction among the top 500 chain restaurants.
Overall blueberry mentions on American menus have increased 97% since 2007—a stronger growth rate than that of strawberries, raspberries or blackberries—with fresh blueberry mentions up more than 176% in the same time period.
Contributing to this growth is a combination of factors including changing consumer preferences and an evolution in the way foodservice professionals view blueberries. The U.S. Highbush Blueberry Council (USHBC) works to influence both.