Mayo’s Clinic: Elevator Speeches
Saturday, 31 March 2012 20:26
A short, focused speech poses an opportunity for students to make an impression and explain themselves. It is also a way to build interest in what they are doing or want to do, as well as enlist support and sway opinion.
By Dr. Fred Mayo, CHE, CHT
Because last month this column discussed networking, this month we will focus on elevator speeches—what they are, why they are important and how to deliver them for maximum impact. Since you probably know about elevator speeches and probably use them, this column might be something you want to distribute to students who do not know about or would benefit from being reminded about elevator speeches. Therefore, the bulk of this column is aimed at students.
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