The Casualization Trend
Monday, 05 April 2010 17:52By Brent T. Frei
Successful operations today communicate flavor, attitude and spirit, and are using less-expensive ingredients far more than before. Say hello to serving lunch on the loading dock, and goodbye to the toque.
At ACF’s Central Regional Conference in Indianapolis, March 26, Chef Gerry Ludwig of Gordon Food Service based in Grand Rapids, Mich., presented on the “megatrend” of casualization, particularly “upscaled flavor with humble ingredients,” to a packed room.
Ludwig’s chief job is to analyze consumer dining trends. “It’s a huge misconception that half of all meals are in foodservice,” he said. “Nearly three-quarters of all meals are prepared at home.” In 2009, only 19% of meals were served in foodservice outlets, according to NPD Group. “If you’re a full-service restaurant, the number of times a diner chooses places like yours is very infrequent.”
Create protein combinations that are low in saturated fat, high in fiber and from a mix of sources to get a “complete” protein.
Not that long ago, the idea of menuing local, seasonal ingredients was regarded as “stupid.” Now, more and more chefs are following the lead of this pioneer.
Providing clear information about how students will be evaluated helps them demonstrate their knowledge and skills as well as to evaluate themselves and others.
Why is something so beneficial often overlooked? Encourage your students to develop their own service philosophies that they can use as a guide in their careers.